From Guangzhou to a New Experience of Global Food Ingredients — Truffleat, Luxureat and Ugolini at Marca China Private Label Fair 2026
From September 8 to 9, the Truffleat Thailand team travelled to Guangzhou for Marca China Private Label Fair 2026, bringing four group brands together in one exhibition space.
Held at the Guangzhou Poly World Trade Expo Centre, the exhibition brought together food, beverages, health, beauty, technology, industrial products and future-oriented innovations. Truffleat, Caviareat, Luxureat and Ugolini showcased the breadth of the group’s portfolio at one booth.
What Is Marca China and Why Is It Important?
Marca China Private Label Fair is connected to Marca by BolognaFiere, one of the leading professional exhibitions for the private-label industry in Italy and Europe. Marca China extends this network to Guangzhou, connecting high-quality manufacturers with buyers from Asia and around the world.
Now in its fifth edition, Marca China brings together more than 500 booths across food and non-food categories, attracting supermarkets, modern retailers, e-commerce platforms, MCNs and customers from hotel, restaurant and broader HoReCa sectors.
What Are HoReCa and MCN?
HO means hotel; RE means restaurant; CA means café or catering. An MCN is a network or intermediary company that manages, operates and supports groups of content creators and influencers, primarily across social media platforms.
Two Days of Connections
Participating in an international exhibition of this scale is about more than setting up a booth and selling products. It creates valuable opportunities to build business networks with buyers and distributors from around the world.
Our booth welcomed many visitors interested in fresh truffles, caviar, sauces, oils and pasta products. We also discussed the potential for bringing Truffleat products into China and neighbouring markets.
Four Brands, One Booth
Bringing Truffleat, Caviareat, Luxureat and Ugolini together was a deliberate strategy to present the group as a comprehensive partner focused on premium products across multiple categories, from rare ingredients to high-end lifestyle products.
What We Learned from the Chinese Market
First-hand experience of the market gave our team a clearer view of what Chinese consumers and buyers increasingly value: transparency about product origins and the story behind the brand. This aligns closely with Truffleat’s emphasis on quality and specialised truffle expertise.
The Next Step for Truffleat
Our participation in Marca China Private Label Fair 2026 represents another milestone and the beginning of new opportunities and collaborations. We sincerely thank everyone who visited our booth, explored our products and spoke with our team.
For product or partnership enquiries, contact us through Luxureat.cn, Xiaohongshu (LuxurEat) or Douyin (露意膳（上海）贸易有限公司).
Exhibitions & EventsLuxurEat (露意膳) at Marca China 2026